If you're still trying to figure out WHAT to call yourself, then today's video is for you.

Don't know what to call yourself? Join the club.

We are so programmed to want to nail our professional title and description. It's like we have to rehearse this and get it perfectly right to describe precisely what it is we do.

Anything less than that is just bad marketing and personal branding, right?

There is a problem though.

That may be easy to do when you are one of a million.

Another coach.

Do you feel like your marketing isn't working, even though you're doing everything right?

I went through this in my own business. Here is what I learned: Marketing is NOT linear.

We like to think that the buyer's journey can be controlled. If we post an ad, we expect to get a return within x time. if we put out a great piece of content, we expect those who found it resonant to reach out and have a conversation.

We try to control both the results of our efforts and the timing of when we …

Although Apple has been dissected ad nauseam, most marketers missed this key factor that Steve Jobs shared with other brand visionaries.

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We send a video like this every week.

And when you're ready to work with us, take a look at what we offer, and then book a call.

Are you (secretly) a Business Artist? 

This week’s video is on what it means to be one, and how you can uncover your own creative genius.

If you found this video helpful, consider subscribing to our newsletter, THE SATURDAY MOJO. We send a video like this every week. And when you're ready to work with us, take a look at our services and then book a call.

If you found this video helpful, consider subscribing to our newsletter, THE SATURDAY MOJO.
We send a video like this every week.

And when…

This week’s topic is defining your IT factor to build a brand with your FULL self-expression.

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We send a video like this every week.

And when you're ready to work with us, take a look at what we offer, and then book a call.

First, I have an announcement to make.

1) I am moving away from the usual "How-To" format.

It may not seem like a big deal, but that's what I promised when you signed up to this Newsletter. So I AM breaking a promise. I explain why in today's video.

2) I won't stop doing it entirely.

But I realized that I've been restricting my fullest self-expression, and that defeats everything I teach.

3) Going forward, I'm also going to share what I'm going through in real-time.

As I'm appl…

Today's topic is: How to motivate yourself when you “can’t even”.

This one is for you if you are:

• Constantly procrastinating

• Lacking energy and motivation
  
  
• Dreading even the smallest tasks

If this sounds like you, watch this video, or keep reading to learn how to solve this. 

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By early 2021, I was DONE.

It was like I woke up one day, and both my body and mind gave out.

Up until that point, I was grinding out and pushing through every day, constantly reminding myself of…

Today's topic is:

Does physical attractiveness help build your personal brand?

The short answer is yes. 

But not in the way most people think.

Here's how it can help:

1) It grabs attention: You’re more likely to get a distracted stranger to stop scrolling and engage with what you have to say or offer.

2) It creates a Halo Effect: People who are considered attractive tend to be rated higher on other positive traits. “If they look good, they must also be smart and trustworthy”.