Join MOJO Newsletters
Get access to periodic workshops and 1 weekly email to help you build your brand of full self-expression.
MOJO # 65: When did I get so serious
Sometimes all we need is a gentle kick to the peach.
I asked myself this question today: When did you get so serious?
You see, I've been taking this content game way too seriously.
I've been worrying about doing it right. The right topics, that are relevant to my work and helpful to the listener. The right attitude - don't cuss, don't laugh too much, don't have too much fun. It's a business. The right standard. Is it ever good enough?
This led me to publish less. Waaay less. I went from 4+…
MOJO # 63: "Why is my social media not working?"
If you've ever felt like your social media efforts are a complete waste of time and energy, you're not alone.
In this video, I'll share what I learned about using social media successfully. Not an advanced strategy, the latest trends, or tips to hack the algorithm. Instead, I want to share with you a timeless approach that will work on any platform, now and forever.
The illusion of direct ROI
The common misconception about social media is the belief in a direct return on investment. The f…
MOJO # 62: Brand Promise vs. Offers
You've poured your heart and soul into creating this offer, which is exactly the solution that you needed but couldn't find in the world.
So why isn't it resonating with the market? Surely you're not the only one to have struggled with that problem?
If you've experienced this, you're not alone. One of the most common mistakes that spiritual creatives make is confusing Brand Promise with an actual offer.
Your brand promise is one of the fundamentals of your business. It's what you resol…
MOJO # 60: You will be misunderstood
It's not your job to clean other people's lenses.
_________
One of the hardest burdens I had to let go of is that of being misunderstood.
It was always painful to realize that someone did not see me the way I saw myself.
And whenever that happened, instead of questioning the validity of their judgment, I questioned myself.
I even questioned my own sense of reality, warping my own perspective, trying to get into theirs:
"Am I really that? Surely I must be at least partially that, otherwise…