MOJO # 31: Why your content isn't working

"A correct diagnosis is three-fourths the remedy." — Mahatma Gandhi

In this video:

- The step-by-step diagnosis I use to understand exactly why a piece of content didn't work so I don't keep repeating the same mistakes.

- The 4 components your content needs to be successful (even expert marketers miss this sometimes).

- How to avoid being stuck spinning your wheels for months or even years creating content that doesn't convert.