MOJO # 58: You are not your brand.

How much of yourself should you share in your personal brand?

I never liked the idea of oversharing, especially with strangers on the Internet.

So of course, I had a million and one objections about building a personal brand:

• Do I really need one?
  
• I don't want this to be about me, and my personal life.
  
• What if I shared too much and couldn't take it back?

Something about that felt unsafe, so I kept hiding.

If you're a private person like me, I understand.

But you are not your brand. You are its messenger.