Sometimes all we need is a gentle kick to the peach.

I asked myself this question today: When did you get so serious?

You see, I've been taking this content game way too seriously.

I've been worrying about doing it right. The right topics, that are relevant to my work and helpful to the listener. The right attitude - don't cuss, don't laugh too much, don't have too much fun. It's a business. The right standard. Is it ever good enough?

This led me to publish less. Waaay less. I went from 4+…

If you've ever felt like your social media efforts are a complete waste of time and energy, you're not alone.

In this video, I'll share what I learned about using social media successfully. Not an advanced strategy, the latest trends, or tips to hack the algorithm. Instead, I want to share with you a timeless approach that will work on any platform, now and forever.

The illusion of direct ROI

The common misconception about social media is the belief in a direct return on investment. The f…

You've poured your heart and soul into creating this offer, which is exactly the solution that you needed but couldn't find in the world.

So why isn't it resonating with the market? Surely you're not the only one to have struggled with that problem?

If you've experienced this, you're not alone. One of the most common mistakes that spiritual creatives make is confusing Brand Promise with an actual offer.

Your brand promise is one of the fundamentals of your business. It's what you resol…

It's not your job to clean other people's lenses.

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One of the hardest burdens I had to let go of is that of being misunderstood.

It was always painful to realize that someone did not see me the way I saw myself.

And whenever that happened, instead of questioning the validity of their judgment, I questioned myself.

I even questioned my own sense of reality, warping my own perspective, trying to get into theirs:

"Am I really that? Surely I must be at least partially that, otherwise…

How would you like to speak to the spirit of your brand?

This meditation will help you go there so you can better understand (and express) its essence.

You'll even get a better understanding of how to express it in the physical form, with color, shapes, and more.

The process was inspired by teachings and methods from Jeffrey Perlman, Suzy Batiz, and many psychedelic ceremonies. :)

That resistance you feel, is it a sign that the thing you're about to do is out of alignment?

How do you know if it's just an excuse your mind is making up to avoid doing the work?

You may not know this, but years ago, I used to be all about that hustle.

I would wake up at 5 a.m. (after going to bed pretty late) and go straight to my laptop.

Huffin' and puffin' on whatever I could smoke, guzzling black and bitter coffee, typing away while listening to 5 podcasts in the background about adv…

How much of yourself should you share in your personal brand?

I never liked the idea of oversharing, especially with strangers on the Internet.

So of course, I had a million and one objections about building a personal brand:

• Do I really need one?
  
• I don't want this to be about me, and my personal life.
  
• What if I shared too much and couldn't take it back?

Something about that felt unsafe, so I kept hiding.

If you're a private person like me, I understand.

But you are not y…