This advice is best suited for solopreneurs and creators who are building a business of passion and purpose.

In this article:

• Why you struggle to find a way to describe who you are (your title), what you do (your work), and who you do it for (your niche).

• 4 questions to gain clarity + 3 ways to articulate what you do in a way that feels right and actually works.

• Tips on testing your messaging to see if it resonates with your audience of potential clients.

The Probl…

Do you need to dumb your content down for the algorithm?

It's easy to feel disheartened when you put effort into creating quality content, only to have it get buried under redundant quotes and irrelevant selfies.

Luckily you don’t have to choose between maintaining your dignity or getting engagement.

Here’s how I do it and what works for me:

• I create for the deep reader first.

This is the core audience that I seek to build trust with.

That’s my weekly video which go…

You might think that just because my business is driven by passion and purpose, I must always be in the mood to create content or talk about my work.


The truth is, most of the time, I don't feel like it.

The resistance is not as strong as when I started my journey, but it's still there. And as I understand now, will always be.


This week, it came up in multiple conversations both with clients and peers:

- I don't feel like it.

- Why does it take me a whole day to write my newsletter, when so…

Great content alone is not enough to convert your reader into a buyer.

If your goal is to sell, it’s important that you activate them so they can experience change through your content.

Because it’s the experience of change - not your wealth of knowledge - that makes them think: “If I can get this much value from their free content, how much can I get out of working with them?”

In this video:

1) The role of "activation" in creating content that converts.

2) The 3 stages of getting and kee…

"trust the universe!"

"let go!"

"surrender!"

If you're like me, you've heard these terms so often that they stopped having meaning.

But recently I became curious about their definitions. 

Sure, they all have an element of accepting what is and detaching from the outcome; hence the "letting go".

But what is the difference between "trust" and "surrender" for example?

And how can I intentionally create a practice that applies both in my business and life?

As always, the universe deliv…

Niching is one of the hardest things to do for most entrepreneurs who are creating from the heart.

When you're building more of what already exists in the market, you don't face this issue. All you have to do is look at your competitors and copy them with a twist.

But when you're creating from the heart — when what you're building is basically your life's work and message, it's a different story. It becomes about knowing yourself. Which is pretty damn difficult, considering you are an infinite b…

"Genius is the recovery of childhood at will."— Arthur Rimbaud.

Genius is not something you are. It's something you have.

In this video:

- What makes a genius?

- How to uncover your genius?

- Why your emotional frequencies determine the ideas you can access.

- The importance of unclenching your butthole in accessing and unleashing your creative genius.

Enjoy!

Resources mentioned in the video:

The Prescription

The mistake that blocks your creative genius

Book a 15-minute…

Fancy complicated articles with unnecessary jargon?

Me neither

That's why in this video, I aimed to share at a high level, the 80/20 of building your personal brand.

I'm not joking when I say that if you apply this, you will never get it wrong.

We'll cover:

1) When is your brand "born"?

2) The role of the Flywheel Effect in building your personal brand.

3) The true meaning of the "know, like, trust" factor (and why 99% of people get it wrong)

Enjoy!

If you found this video helpful, cons…

We've all heard it: "Good artists copy, great artists steal."

But how?

How do you steal like an artist?



If you think about his words, what Picasso is saying here is that all artists copy, all the time.

The difference is that a great artist appropriates the thing they copied, so much so that they make it their own.

Hence, "stealing" it.



There is a lot of stigma around copying because most people misinterpret originality and creativity.

The truth is, we all copy. 

We do it whether we realize it o…

My video-making journey:

Years ago, I used to have a lot of resistance to being on camera.

In fact, even with my closest clients, I insisted on audio only.

So when I realized that I needed to make videos to grow brands are ALIVE, I felt like a fish that was trying to climb up a tree. In high heels.

I hated everything about it.

I hated seeing myself on camera.

I couldn't stand the sound of my own voice.

I judged every word that came out of my mouth.

The whole idea of building a personal brand fel…